The future of retail- 6G

It’s only been a few months since the first 5G-enabled consumer devices rolled out in the market, but the industry is already preparing for what comes next- 6G.

Image Source: Microsoft

A new paradigm of wireless communication, the sixth-generation (6G) system, with the full support of artificial intelligence, is expected to be implemented between 2027 and 2030. The sixth generation of wireless technology will offer terabit speeds, greater capacity, lower latency, and hence hyper-connectivity. These factors will blur the lines between the physical, human and digital worlds.

The age of automation

6G will enable location and context-aware digital services, using drones for product delivery would be normal in the 6G era. The navigation of such autonomous objects will be accurate. And because 6G is so much more power-efficient than 5G, it may be even possible for low-power IoT devices to be charged over the network. Technologies such as Robotics and edge computing will see a major change and can be used for automating tasks in the retail industry, giving rise to IoT-powered intelligent retail.

Connected Intelligent Retail (CIR) will offer the Connect stock control, Electronic Point of Sale, and eCommerce system, allowing independent retailers to trade across multiple connected channels with ease. This would transform the economics of mass deployments and aid sustainability.

Immersive user experience

Improvements in UX from 5G to 6G-based apps and services will render many currently emerging services with sensory experiences, such as truly immersive extended reality (XR) and high-fidelity holograms and trite in comparison to the rich experience in store for end-users. Hyper-reality will be achievable as the 6G technology market leverages AI and next-generation user devices for an immersive experience that is not just indistinguishable from reality but rather transformative in a way that redefines reality. The current user-experienced data rate of 5G is not sufficient for seamless streaming.

As with 6G, we will be experiencing download speeds of 1 Terabyte, the use cases won’t be limited to VR experiences with cumbersome headsets. Most people are used to mobile experiences, holograms will bring the stores or virtual malls to our homes. The things we experience in the form of video streaming or in VRs today will become real-time seamless streaming.

Hyper personalization

With hyper-personalization, each interaction is the result of the understanding of a variety of data points that retailers have available to them. It doesn’t mean just knowing the name of the consumer or sending personalized promotional ads. Deep-level personalization in retail is all about creating micro-moments for your customers. It requires real-time knowledge of the customers and dynamic connections to production units. Advanced planning systems can automate historical analytics and generate predictive scenarios, significantly reducing the time needed to plan merchandise and empowering merchants to make faster decisions. Similarly, dynamic systems and predictive impact analytics could automate the store mood as the consumer enters.


6G will facilitate truly anytime, anywhere immersive experiences. Instead of today’s video conferences, it will be possible to experience stores and complexes in real-time with the ease of mobile phones. 6G will offer users to interact with products in real-time even across continents. Vendors would become ambassadors. A higher capacity of 6G will allow users to customize products of their AR wardrobes. It would be easy to connect with clients with holographic real-time meetings.

With the transformation 6G going up to terahertz frequencies, there will be tremendous challenges in building new hardware as well, the researchers say. The need for better semiconductor technologies for faster devices and power consumption will arrive. But since we're a decade out, we will see marketplace dynamics to set standards for it.


The Team:

Shriya Madan, an ardent learner, a digital enthusiast, aspires to make an impact in the real world with the power of technology

Pranjali Apurva, driven by curiosity, converging design principles with digital transformation

BLVCK PiXEL is a Digital Innovation Consultancy headquartered in Paris. We aim to bridge the gap between Technology & Business through Design-led Strategy. Connect with us.